About Us

stripedshirt.com was born of a midlife crisis, and after years of complaining. 

After nearly 20 years of agency PR life, Laura Beck decided to go the path of so many companies she advised and worked with over the years, take the leap and become an entrepreneur. This to bring a solution to a problem she’d complained about for at least 12 years (and subconsciously known about her entire girl-sports-fan life): there just aren’t cute, stylish, fitted options for girls to support their teams!

Once she became a Mom – of two spitfire little girls – the problem only grew:  Baby and kid fan-wear was also built for adult men!

And so, taking the plunge and leaving a happy successful career path, in March 2010, on the brink of turning 39, Laura started stripedshirt.com.

 The mission: Simply to let women, kids, babies support their teams and (literally) show their colors.

The answer: stripedshirt.com,  fashionable, fun fan-wear built just for you.